Social Media Management in Lebanon: What's Included and What It Costs

In Lebanon, many customers find a restaurant, shop or service on Instagram or Facebook before they ever visit a website. They check your latest posts, look at your Reels and send you a message. If your page has not posted in months, or nobody answers the DMs, they move on to the next business.

That is why so many Lebanese businesses hand their social media to an agency. But "social media management" can mean very different things depending on who you ask. This guide explains what the service usually includes, what each part costs at SHADES, and how to choose the right package for your business.

What Social Media Management Actually Covers

Social media management is not one task. It is a set of jobs that together keep your pages active and bring in customers:

• Strategy: deciding your brand voice, your audience and the main topics you post about (your "content pillars").
• Content calendar & posting: planning posts in advance and publishing them on a regular schedule.
• Design: on-brand graphics for feed posts and stories.
• Reels & short videos: concepts, filming direction and editing.
• Paid ads: Facebook and Instagram ads with audience targeting and budget optimization.
• Community management: replying to comments and DMs and monitoring engagement.
• Reporting: a monthly report on what worked, with adjustments for next month.

When you compare agencies, ask which of these are included. Two quotes with the same monthly price can cover very different amounts of work.

How Much Does Social Media Management Cost in Lebanon?

At SHADES, each part of the service has its own starting price, so you only pay for what you need:

• Monthly content calendar & posting: from $100/month
• Graphic design for posts & stories: from $150/month
• Facebook / Instagram ad management: from $150/month
• Community management (comments & DMs): from $250/month
• Reels / short-video content creation: from $250/month
• Influencer outreach coordination: from $250, one-time
• Profile setup & optimization: from $100, one-time

Prices are starting points and depend on how many posts, videos and platforms you need. The full list is on our service prices page.

One thing to check with any agency: is the ad budget included in the ad management fee, or is it paid to Meta separately? Ask before you sign, so the monthly total is clear.

Which Services Does Your Business Need?

A new business, or profiles that were never set up properly

Start with profile setup & optimization: a clear bio, branding, contact details and the right links. Then add a content calendar with designed posts so the page does not look empty.

A business that posts irregularly or not at all

The content calendar & posting plus graphic design is the core package. Posting on a regular schedule is what keeps you visible.

A restaurant, shop or brand that gets many messages

Add community management. Slow replies lose customers. Someone has to answer questions about prices, opening hours and delivery quickly and in your brand's voice.

A business that wants more customers fast

Add ad management. Organic posts build trust, but paid ads put you in front of new people in the areas you serve. If you already run ads yourself without clear tracking, this is usually where money is being wasted.

A brand that wants to grow its reach

Add Reels and, for launches or campaigns, influencer outreach: we shortlist influencers, handle the outreach and negotiation, and coordinate the campaign.

How the Work Is Done

At SHADES we follow four steps:

1. Strategy: we define your brand voice, audience and content pillars.
2. Create: we design and write the content.
3. Publish & engage: consistent posting plus community management.
4. Analyze & optimize: monthly reports with changes based on the data.

We handle the design, copy and strategy, and you approve everything before it goes live. We mainly manage Facebook and Instagram; other platforms are available on request.

Questions to Ask Before You Hire Anyone

• How many posts, stories and Reels are included each month?
• Do I approve content before it is published?
• Who replies to comments and DMs, and how fast?
• Is the ad budget included in the fee or separate?
• What will the monthly report show me?
• Do I keep full admin access to my own pages and ad account?

The last question matters most. Your pages and ad account belong to your business, so make sure you always stay the owner. For more on choosing a partner, read our guide on how to choose a digital marketing agency in Lebanon.

Social Media and SEO Work Together

Social media brings people to you today. Search brings in people who are already looking for what you sell. Many businesses do best with both: social for visibility and SEO for steady leads from Google. See our SEO guide for Lebanon to understand how that side works.

How SHADES Can Help

SHADES works as your social media team in Lebanon: content calendars, post and story design, Reels, Facebook and Instagram ads, and community management, with a monthly report. Learn more on our social media management page.